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Five headings, from first client to group

1CAP DÉPARTLaunch · 0 to 3 peoplefrom 30,000 XPF2CAP ESSORStructure · 3 to 15 peoplefrom 60,000 XPF3CAP CROISIÈREAccelerate · 15 to 49 peoplefrom 324,000 XPF4CAP LARGETransform · 50 to 250 peoplefrom 510,000 XPF5CAP COMMUNShare · groups and networksfree workshop

Our method, always in this order

1Shed lightThe diagnostic: see clearly before decidingfrom 30,000 XPF2BuildThe engagement: design and put in placefrom 150,000 XPF3Move forwardOngoing support: hold the course, every monthfrom 27,000 XPF / month
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Website, photos, social media: four ranges

1IMAGEPhotos every month, a first web pagefrom 29,000 XPF / mo2VITRINECustom website linked to your social mediafrom 69,000 XPF / mo3PRÉSENCEFour channels and a campaignfrom 129,000 XPF / mo4SIGNATUREMultilingual, video, Google Adsfrom 235,000 XPF / mo
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Launching your businessStatus, offer, pricing, first clientsStructuring and organisingDelegating, organising, choosing your toolsSteering performanceMargin, cash, costs, strategyMaking digital a leverSoftware, data, cybersecurity, AISharing support functionsSharing IT, purchasing, HR, financeSelling or taking overSelling, buying, bringing in a partner
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Coastal light 20 M

PRÉSENCE plan · Social media management in Nouméa Everywhere your customers look.

Your website, your social media, Google and an always-on campaign, in one rhythm: 20 photos and 12 posts a month on Facebook, Instagram, LinkedIn and your Google Business Profile, a reply to every review, and a report that counts your enquiries, not your likes.

Commitment

129,000159,000XPF excl. tax / moOver 1 year: 159,000 XPFOver 3 years: 129,000 XPF

Subscribe to PRÉSENCE →

The range

How far PRÉSENCE reaches.

Seen all along the coast: everywhere your customers look, every week.

  1. 30 MSIGNATURE Landfall light+106,000 / mo+136,000 / moThe first light you see when arriving from the open sea: overseas visitors find you in their own language.
  2. 20 MPRÉSENCEYou are here Coastal light129,000 XPF159,000 XPFSeen all along the coast: everywhere your customers look, every week.
  3. 10 MVITRINE Leading lightsIncludedTwo lights in line show the way into port: your social media and your website lead to the same place.
  4. 5 MIMAGE Harbour lightIncludedThe first light: seen from your neighbourhood, in your true light.

Compare everything on the PHARE page →See PRÉSENCE on bfo.nc

Reach further. The longer the range, the further away you are seen. Each plan contains the ones closer to the lighthouse.Symbolic ranges, in nautical miles (M), as on a sea chart.

PRÉSENCE in figures

Wherever your customers look. Every week.

12posts a monthOn Facebook, Instagram, LinkedIn and your Google profile
20new photos every monthTwice as many as IMAGE and VITRINE
4channels kept up, plus an ongoing campaignAd budget paid directly to the ad networks
The demonstrationOthers sell a tool. PHARE does the work.Compare PRÉSENCE with every alternative, then work out with your own figures what your online presence really costs you.ComparisonCalculator7 proofsObjectionsSee the demonstration →

The channels

Four channels and a campaign, in one rhythm.

Facebook, Instagram, LinkedIn and your Google Business Profile, kept up in one rhythm with your photos, plus an always-on campaign pushing your pages. You approve the calendar before anything goes out.

12posts a month+ always-on campaign

  • FacebookIncludedScheduled posts, each to the right page of your website; comments and messages followed up.
  • InstagramIncludedScheduled posts with your new photos; comments followed up.
  • LinkedInIncludedCompany page kept up: projects, news, hiring, with a link to your website.
  • Google Business ProfileIncludedNews in sync with your website, a reply to every review.
  • International platformWith SIGNATUREA 5th platform, chosen together for your overseas customers, in Japanese or Chinese.
  • CampaignsIncludedAlways-on Facebook and Instagram campaign, pointing to your pages.

Ad budgets not included

Your Facebook and Instagram campaign runs continuously, pointing to your pages. Its budget is paid directly to Meta, with your own payment method, and is not included in the subscription; you set the ceiling. Management covers a budget of up to 50,000 XPF a month; beyond that, on quotation.

What’s inside

Here’s exactly what you get.

Social media (4 channels)

  1. 0112 posts a month across 4 channelsFacebook, Instagram, LinkedIn and your Google Business Profile, at the same pace, with your own photos: a steady rhythm that never overwhelms you.
  2. 02LinkedIn and Google Business Profile kept upLinkedIn for your business customers and your hiring; on your Google Business Profile, a reply to every review and your website news repeated in the same rhythm.
  3. 03Content calendar and moderationYou know in advance what will be posted, and when; you approve it before anything goes out. Routine comments and messages are handled.
  4. 04A report that counts your enquiriesEvery month, the enquiries received and where they came from, what worked and what we change: a clear review, not a list of likes.

Always-on campaign

  1. 01Facebook and Instagram, always onA permanent campaign pushing your pages (services, booking, contact), prepared and managed every month.
  2. 02Your budget, your ceilingThe budget is paid by you directly to Meta, with your own payment method. Management covers a budget of up to 50,000 XPF a month; beyond that, on quotation.

Photos (stepped up)

  1. 0120 fresh photos every monthTwice as many as IMAGE and VITRINE: enough for your website and your social media without ever repeating an image.
  2. 02Founding session, retouching and usage rightsIncluded, as in every plan.

Website (from VITRINE)

  1. 01Custom website, delivered and hostedUp to 6 pages, live in 30 days, in French and English, local SEO, hosting included.

A presence that never goes dark.

And a report that tells you, every month, where your leads come from.

The steps

What happens, in practice.

  1. Scoping Website content, first photos, the editorial tone of your social media.
  2. Your website Live in 30 days.
  3. Launch Your 4 channels brought up to standard, your campaign launched, then your first content calendar submitted for your approval.
  4. Every month 20 photos and 12 posts across your 4 channels, plus your always-on campaign, with no action on your part.
  5. The report Your enquiries and where they came from, then what we change for the following month.

Subscription

Choose your commitment.

Best price · 3 years

36 months

129,000XPF excl. tax / mo

−30,000 XPF a month compared with 1 year

Subscribe — 3 years

1-year commitment

12 months

159,000XPF excl. tax / mo

Subscribe — 1 year

The steady light: deliveries on time, or the following month is on us. No setup fees.

Automatic monthly card payment, charged in euros at the fixed rate (€1 = 119.33 XPF). After the commitment, your subscription continues month to month and stops whenever you choose. Founding session only, without a subscription: 79,000 XPF excl. tax.

The buttons open the subscription form directly on bfo.nc, the BFO Photographie website, in a new tab.

Questions

Your questions, answered.

Who decides what gets posted?

You approve the content calendar every month before anything goes out.

Which platforms do you post on?

Facebook, Instagram, LinkedIn and your Google Business Profile. The 12 monthly posts are spread across these 4 channels according to your business, each leading to the right page of your website, and we reply to every review left on your Google Business Profile.

Why 20 photos and not more?

Enough to feed the website and 12 posts without ever repeating an image; extra volume is available on request.

Can I keep control over certain posts?

Yes, you approve every post before it goes out.

Is the campaign included?

Management is included, the budget is not: your Facebook and Instagram campaign is prepared and managed every month; its budget is paid directly to Meta, with your own payment method, under the ceiling you set. Management covers a budget of up to 50,000 XPF a month. Google Ads is included in SIGNATURE.

The other lights

Change your range.

The whole PHARE offer →

PHARE · PRÉSENCE

The presence your competitors don’t have.

Subscribe to PRÉSENCE →Book 30 minutes

A BFO Photographie × BFO Partners offer: websites and apps are built, published and maintained by BFO Partners.

Subscribe to PRÉSENCEfrom 129,000 XPF excl. tax / mofrom 159,000 XPF excl. tax / mo